2008 Media Planner

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Reach a Specialized Segment of the Printing Industry

“We had so many people—both new and familiar—contact us after we took out those full-page ads in Print Solutions magazine announcing our rebranding. Being an internet company, we had underestimated the value of traditional print advertising, but now we’ve become very firm believers. Traditional print advertising is the medium people go to, especially in this specialized segment. When looking for a manufacturer or a supplier, people still open Print Solutions and look in the back. That’s reflected when people say to you, ‘We saw your ad in Print Solutions magazine’ or ‘We saw you guys in the show guide.’” — Steve Enstad, co-founder of PageDNA, a Silicon Valley, Calif., company specializing in web-to-print software for the printing industry.

“Advertising in Print Solutions is a good way to target a specialized segment of well educated print consumers. Distributors who read Print Solutions magazine always have been a well defined market for us.” – Timothy J. Flynn, president and CEO, Continental Datalabel, Elgin, Ill.

Print Solutions Weekly
IMR
PSDA.org
PrintSolutionsMag.com

Print Solutions’ readers provide print management services, custom printing, secure documents, variable data printing, web-to-print technologies, promotional items, office products and more. Readers use the magazine to find new products and new sources of supply.

Demographics

• 12,630 subscribers (9,490 PSDA* members and 3,140 non-members)
• 74% are company owners or top management
• 90% take action after reading the magazine—they contact advertisers or discuss ads with colleagues.
• With a pass-along rate of 2.5, total readership exceeds 34,000.

Editorial Excellence
The Print Solutions staff has been cited for excellence 103 times over 19 consecutive years in competitions sponsored by:

• American Society of Business Publication Editors
• New York Business Press Editors
• Trade, Association and Business Publications International
• FOLIO: Magazine’s Ozzie Awards
• American Society of Association Executives
• Society of National Association Publications
• Association Trends Magazine
• Apex Awards, sponsored by Communication Concepts Inc., publishers and consultants

*Print Solutions is published by the Print Services & Distribution Association (PSDA), an international trade association representing 1,600 independent companies in the printing industry. PSDA members receive a 20% discount on advertising rates.

Departments: In addition to featured columnists, monthly departments include Promotional Products, Industry News, People, New Products and Services, Going Green, Mailing and Fulfillment, Business Management and the Industry Events Calendar.

Case Studies: Print Solutions regularly features case studies on commercial printing, variable data printing, security documents, integrated products, labels, packaging, plastic products, presentation folders/binders, forms, envelopes and roll products.

January — State of the Industry

February — Marketing: How distributors attract, retain and better serve end user clients

March — Web-to-print

April — Document Security

May — Manufacturers Issue, including profiles, case studies, Top 100 rankings and more.

June — Distributors Issue, including profiles, case studies, Top 100 rankings and more.

July — Profitable Promotional Products. Also, an in-depth look at a company as it implements a new marketing plan.

August — PEAK Awards, highlighting winners of the fourth annual competition.

September — Show Guide, featuring information about the 2008 Print Solutions Conference and Expo in Baltimore.

October — The Annual Buyers’ Guide, a directory of printers serving the trade.

November — Digital Printing, focusing on VDP.

December — End Users—buying habits and overall trends and how they relate to print sales and customer service. Profiles of printing industry “Movers and Shakers.”

Website Advertising
Readers use our award-winning websites and email newsletters for news and research. Growing in popularity, the Print Solutions website registers 1,800 unique user sessions and 4,200 page views each month. At PSDA’s website, there are 6,000 unique user sessions and 42,000 page views per month. (Some pages of PSDA's site are for members only; the Print Solutions site is open to the public.) Your online ad connects you to the industry's most technologically sophisticated sales professionals, a group that values speed and wants the most up-to-date information on new products and services.

Monthly Banner Ad Rates (468 x 60 pixels)
Home Page $1,300
Inside Pages $1,300 (Your ad appears on EVERY interior page of the PSDA site, rotating with no more than four other ads.)

Submit your banner ad as a GIF or JPG image file of 8-bit color or lower. Ad size must not exceed 50K. A full banner is 468 x 60 pixels. Please include your company name in your GIF file name, such as "XYZCorp.gif." Include an alternate text line of 35-50 characters for those who view web pages without graphics. Send your e-ads as an attachment to bholt@PSDA.org or mwhite@PSDA.org, or on disk to:

New Media Department
PSDA
433 E. Monroe Ave.
Alexandria, VA 22301-1693
(703) 836-6225

Animated Ads on Web Pages
Flash animation allows your message to “crash” through a web page. See an example at http://www.psda.org/ilayer.aspx
Home pages: $3,000 per day
Interior pages: $3,000 per week
Advertising space is limited. All advertising is subject to publisher's approval. Rates are subject to change.

E-newsletter Advertising
Email your marketing message to thousands of PSDA members via these award-winning email publications. When readers click on your banner, they go directly to your web site or a unique web page designed to support your advertising message.

• Print Solutions Weekly, circulation 10,807 (weekly e-newsletter for all employees of PSDA member companies) Per issue: $1,300 for the top banner; $900 for positions below the top
• IMR (Independent Management Report), circulation 2,480 (twice monthly e-newsletter for PSDA member company owners and executives) Per issue: $600 for the top banner; $350 for positions below the top

Sponsored Links
Highly visible ads located next to the News section, the most popular category, in each issue.

Ad Rates
One Week $550/ad
Two Weeks $450/ad
Three Weeks $350/ad
Six Weeks $320/ad
Nine Weeks $300/ad
Twelve Weeks and more $280/ad
 
PSDA members are entitled to a 20% rate discount.

Ad Specifications
147 x 105 pixels
Sponsored links may be a maximum of 12 words, including a website link.

Banner Ads
Graphic ads located throughout the editorial mix of the newsletter.

Ad Rates
Top Banner Ad $1,300/ad
Lower Banner Ads $900/ad
Skyscraper $750/ad 

PSDA members are entitled to a 20% rate discount.

Ad Specifications
Banner Ads 468 x 60 pixels
Skyscrapers 100 x 300 pixels

Contact us for sample issues. For technical assistance, contact Brad Holt, vice president of publications and new media or Web Master Mike White, at (703) 836-6225.

Newsletter Section Sponsorship
After the news section, the most popular sections of Print Solutions Weekly are the interviews (Q&A) and Special Reports. Sponsorships of these popular, exclusive features are available in 2008. The Q&A is an exclusive interview with an expert on the printing industry, sales and marketing or technology. Special Reports appear twice monthly and report at length on a print industry topic. These features are found only in Print Solutions Weekly. Sponsorship includes these benefits:

• Highlighted text with the article notes that “This week's Q&A (or Special Report) is sponsored by (your company).” Your company name is a hotlink to your web page.
• In addition to the short version of the story presented in the newsletter, the “full report” posted on the web also will include the line above, plus your logo or other graphic you choose hotlinked to your web page.
• These sponsorships last forever. They remain on each newsletter and each "full report" archived on the web site.

Newsletter Section Sponsorship Rates

Email Blasts
Send your email message to thousands of industry professionals. We cannot release email addresses to you, but we can send your email message to a custom list at the date and time you select. Please note that your email message, including all graphics, may not exceed 50k in bandwidth.

Our email database consists of:
Distributors
6,014 PSDA Member Individuals
7,018 Non-member Individuals
3,451 Former PSDA Individuals
16,483 Total
Per Mailing Price: $2,900 for non-members; $1,900 for members.

Manufacturers
3,412 PSDA Member Individuals
9,433 Non-member Individuals
2,404 Former PSDA Member Individuals
15,249 Total
Per Mailing Price: $2,500 for non-members; $1,700 for members.

Suppliers
395 PSDA Member Individuals
2,184 Non-member Individuals
586 Former PSDA Member Individuals
3,165 Total
Per Mailing Price: $900 for non-members; $500 for members

Mail to Distributors and Manufacturers (31,732 combined addresses)
$4,200 for non-members; $2,900 for members

Mail to all three lists (34,897 combined addresses)
$4,800 for non-members; $3,000 for members.

Select segments of any list
$0.40 per address for non-members; $0.20 for members
($300 minimum charge).

What we need from you:
1) Content of the email: text message or HTML message (50k or less)
2) Subject line for the email
Send to Brad Holt, Kevin Boyle or Mike White. Or, call (703) 836-6225.

2008 Magazine Advertising Rates
PSDA members qualify for a 20% discount.

Display Ad Dimensions

Production Specifications
Printing Method: Heat-set web; perfect binding; 150 line screen
Final Trim Size: 8.125" x 10.875"
Bleed size: 8.375" x 11.125"
For bleeds, allow 0.125" (1/8") larger than trim size, and keep live matter at least 0.25" (1/4") from trim.

*Trim is same as two single pages.

Covers, Spreads, Inserts and Special Situations

* Rate does not include a charge of 15 cents per recipient (about $2,025) for "periodicals ride-along" postage payable to USPS. This amount must be prepaid with a check payable to the US Postal Service before magazine production begins. We cannot invoice for postage. Inserts with "usable" items affixed, as determined by USPS, also are subject to the ride-along surcharge. Inserts requiring extra production time will be assessed additional charges.
                                                           

                                                           
Classified Rates
PSDA members qualify for a 20% discount.   

ONE COLUMN (2 1/8 INCHES WIDE)                                                       

                                                           
TWO COLUMN (4 1/2 INCHES WIDE)                                                      

Classified Specifications

• Print Solutions is a process color-only publication.
• All colors used in ad materials must be converted to CMYK before submission. Print Solutions reserves the right to convert any PMS ink specified to standard process color conversion without permission from advertisers or agencies.

PSDA membership is available for as low as $495, and PSDA members receive 20% discounts on ad rates. For more information about membership, call PSDA at (703) 836-6232.

Specifications for Ads

• High resolution photoshop .tif file flattened and compressed (no layers)
• High resolution PDF with fonts embedded and all colors/images at 300 dpi and CMYK color attributes.

Supplying Digital Ads via FTP
Stuff or zip your ad before you send it via FTP.

FTP Login Information (all lower case, no spaces):
host: ftp.printsolutionsmag.com
ID or login: print
password: 123print
(no directory necessary)

FTP Software recommended:
PC: ws_ftp; available at www.ipswitch.com
MAC: fetch; available at http://fetchsoftworks.com

Any questions, contact Roxanne Rash at (703) 836-6232 ext. 118, or email rrash@PSDA.org. Please do not email your ad. Email is not as reliable as FTP.

Color Proofs: Without a color proof, print quality of your ad cannot be guaranteed.

Color Specifications
Print Solutions is a process color-only publication. Colors used in ad materials must be converted to CMYK before submission. Do not supply files as RGB, including imported graphics. This may cause a delay in the processing of your ad and incur additional production costs. We reserve the right to convert any specified PMS color to standard process color conversion without prior permission from advertisers or agencies.

Insert Specifications and Pricing

• Size: 8.375" x 11.125"
• Keep live matter at least .25" (1/4") from each edge.
• 0.125" (1/8") is trimmed from all four sides during binding.
• Final Trim Size is 8.125" x 10.875" after binding.
• Inserts are jogged to the head (top of the magazine) before trimming.
• Insert paper weight minimum is 80 lb. text; maximum weight is 100 lb. text.
• Quantity: 15,000 (Please call for exact quantity. Some issues have longer print runs.)
• Rates: 1-time $2,500; 3-time $2,300; 6-time $2,000; 12-time $1,900

(Inserts requiring extra production time will be assessed additional charges.)

Please tell us if you are planning an undersized or tipped on insert. These require extra production time and may affect the magazine's mail date. A proof of your insert and a sample of the stock it will be printed on must be submitted three weeks prior to the production deadline. Inserts with unusual construction or features may be subject to additional charges to cover extra production costs.

All insert boxes should be marked with the following:

• Print Solutions magazine
• Issue month and year
• Accurate count of contents
• If your insert has printing on more than one side, please specify which is the front and which is the back.
• Leftover inserts: Excess inserts will be destroyed unless specific return shipping or "hold for future issue" instructions are supplied in writing at the time of insertion. Do not send inserts to PSDA. Ship inserts to:
  Shipping/Receiving
  Dartmouth Printing Company
  Rep. Selena Craw
  69 Lyme Road
  Hanover, NH 03755
  (800) 258-7500

Miscellaneous
Ads that exceed size specifications will be reduced as necessary and billed to the advertiser at cost. Advertisers or agencies requesting modifications to previously supplied ad materials assume all risks associated with modifications. For utmost accuracy and quality, we recommend that advertisers or agencies provide new material for all changes. NOTE: Film reduction or enlargement may affect color reproduction, particularly in screened areas.

The word "ADVERTISEMENT" will be placed on any advertising which, in the opinion of the publisher, resembles editorial matter.

The publisher reserves the right to reject any advertisement which is not in keeping with PSDA policy or publication standards. Employment ads are forbidden.

Print Solutions magazine pays the standard 15% commission to recognized advertising agencies under these rates. No cash discounts are allowed. Commission is not available on classified ads. Terms are due upon receipt.

Advertisers earn frequency discounts based on the number of ads placed within a 12-month period from the time of the first insertion. Classified advertising—display or lineage—cannot be applied to frequency discounts on regular display advertisements. To maintain production schedules, Print Solutions magazine reserves the right to reposition any advertisement that arrives past the closing date of four weeks prior to the date of publication.

Short Rates And Rebates
A contract may be canceled by the advertiser or publisher only with 45 days' written notice. Cancellations (as well as changes in insertion orders) will not be accepted after the closing date. Advertisers will be short-rated if, within a 12-month period from the start of a contract, they fail to use the number of insertions upon which billing was based. Similarly, advertisers will receive rebates if, within a 12-month period, there are additional insertions to qualify for a higher frequency discount.

© 2008 Print Solutions Magazine